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Some common feelings of remote workers are that of being isolated and the lack proper communication. They want to feel more connected to their office and team.
Likewise, businesses depend on remote workers doing their tasks effectively to be operational, and being able to get questions rapidly answered is key to this relationship.
SMS can be an excellent communication method for this purpose. Most people can more immediately answer a text to the phone they carry at all times, than an email or group chat.
With Odyssey, you can individualize a mass text sent to your team so that each SMS recipient gets a unique response based on their personal requirements.
1. Reach out instantly for a situation that needs immediate attention.
2. Touch base in a way that feels more personal to the recipient.
3. Keep everyone updated on recent accomplishments and growth.
4. Read all SMS replies in a single place.
You can use text in conjunction with other communication streams to ensure your message will be read, even on the trip for morning coffee!
Organizations, and the teams within them, often have scheduled meetings to get all of their members on the same page – these can occur weekly, monthly, quarterly or as required.
With more and more teams working remotely, coordination is essential. Odyssey SMS can be used to send a group message to the entire team, with the ability to personalize the meeting link, time, date and other important details for different departments in a single send.
SMS can be used as a quick reference rather than sorting through the countless emails one receives on a daily basis.
Using Odyssey Merge tags, you can input information in one single “list” that is unique to each team or even an individual recipient you would like to contact. Sending one SMS “job” to multiple teams simultaneously, improves efficiency, organization and time management.
Here are a few examples of personalization that can be achieved in a single list with varying information.
“Hello [Department] team, our quarterly meeting will be held on [Meeting date] at [Meeting time] please click this link [Meeting link] to join.”
“Hey [first name], it is time for your performance review. Please meet with me on [Meeting date] at [Meeting time] and use this link [Meeting link] to join.”
Medium or Message?
The Medium or the Message? Which is more important and where should we focus our efforts?
There has been much discussion, and confusion surrounding this subject. The answer is simpler than you think: Both!
In today’s world of multiple communication platforms and mediums, we tend to get swayed or confused on where we need to place our efforts. Which medium? How do we format our content to fit each medium? Must we communicate all messaging across all mediums? What demographic content is right for which medium? With so many questions, where do yous tart?
There has been no other time in history where we have had such a barrage of communication methods available to us. It seems that we just get used to one method, learn how to use it effectively, when something new pops up and the discovery starts again. WhatsApp, Snap Chat, Instagram, Facebook, Messenger, iMessage, to name just a few. And let’s not forget the existing older methods of communication: Email, fax, paper mail, newspapers, magazines, TV, radio and the phone. Are these still even viable or accepted methods to communicate and do they provide a given return on the investment of time, effort and money?
Let's look at this from a different perspective. The following 5 questions are the first step in our quest to determine which method and medium is the right one to use:
These questions lead us to the next step. Here are 6 reasons why we communicate.
Now we have a starting point. Now don’t get me wrong, this is by no means easy, however getting these questions answered is vital and results in the creation of our roadmap.
Let’s take these 6 reasons and look at what we should know or do before we begin the task of creating a communications plan. Believe it or not, the information you have just derived from this process will begin your strategy.
Step 3: The T5 of your communication plan.
So, what do we know? We know where we are, we know where we want to be, what we want to do and we know what we have available to us (technology/tools/talent). Also be aware that at this stage, we don’t know some things. These will only be revealed as we progress in our plan. This must be allotted for and allowed to occur, as nothing ever follows precisely as planned.
So, what does all this have to do with the medium or the message? Everything!
It tells us that we need to think about how our world is communicating today, and what is the best medium for direct communication. It also tells us that once we figure out the medium, we need to understand how that medium works and what is accepted and what is not! It tells us that we must be clear about our message and the content of that message. Does the message provoke a positive response? Does it provoke an action?
A stone tablet and a chisel, or carrier pigeons were once the prime way to communicate, however we don’t see them in use today.
SMS-Voice-Email, and others; all mediums serve a purpose or we would not still be using them. When we find a better way to communicate, we adopt it and dispose of lesser none useful ones. In summary, when you build out your communications strategy, keep in mind these steps to create success:
⇒ Understand, plan and create a strategy on how you want to use technology
⇒ Technology is great, but it’s just a tool. It is highly sophisticated, but a tool none the less
⇒ Use a medium that fits your message, and then create a message that fits your medium
⇒ Think about how and when you would use specific mediums